One of the weaknesses of many Italian businesses, compared with their international competitors, is still the limited direct coverage of the foreign markets, especially when far from Italy. This aspect has excluded from the horizons of several companies markets in regions like the Asia Pacific, not allowing them to take advantage of all the opportunities offered herein. In the present global economic scenario, the contribution that Asia Pacific is able to give to the European groups is instead significant and it spreads to all their value chain, from the procurement of raw material to the marketing of their products. In fact, a strategic presence in this region offers more than just expanding their sales: it allows businesses to adapt to the new rules of the global business environment in which they necessarily must compete and strengthen their thrust in order to survive.
Our mission is hence to open to our partners new horizons through an effective management and strategy support. Fully aware of the complexity implied in any internationalization process, we designed a multi-stage process which allows progressive involvement in the region. The objective is to offer a wide range of options designed to fit in their market strategies, in line with their global mission and organizational characteristics. Conscious of the importance of strengthening synergies among different sectors within an organization, we provide our business partners with a valuable support in managing key changes such as the internationalization of manufacturing processes, the building and management of a distribution network and the design of marketing strategies for local markets.
We therefore propose this venture with a strong commitment and sense of responsibility, offering the opportunity to develop a true strategic partnership based on a close cooperation and the sharing of results.